Hats off to whoever daubed 'Sexist nonsense - give us a break' on this KitKat advert on Ladywell Road today. One bit of graffiti I won't be rushing to report to lovelewisham.I took the photo in the dark so in case it's not readable it says 'Goodwill to all women' then underneath it says 'only 165 calories'. That's right men, no need to bother with the calorie counting -that's just for us women.
I couldn't quite believe the message this advert sent out when I first saw it at London Bridge station, and it seems I'm not the only one to find it a tad insulting. Apparently Nestle are planning to spend £16m advertising KitKat over the next year, so plenty more opportunities for a bit of subvertising, perhaps.
UPDATE 21/12/08: top of Adelaide Avenue:
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8 comments:
I didn't get a chance to snap it when I passed it last night, but they also got a billboard next to Lewisham station.
Well said Sue. Adverts like this drive me mad.
The Lewisham station one, courtesy of Blackheath Bugle:
http://blackheathbugle.wordpress.com/2008/12/18/1166/
Hmm, Blackheath Bugle's post bears striking similarities with mine, doesn't it?! Darryl, haven't got you on my bloglines at your new blog, will add you.
I promise you it's a coincidence! We must just take similar journeys into work, and not be keen on stupid billboard ads filling our heads with nonsense!
Clearly our minds worked in the same way on this way Bugle: take photo, do google search for 'Kitkat adverts', write post!
There's one on the corner of Brockley Rd and Adelaide Ave which has been 'done' too! (Or is that the same one as yours, Sue?)
No, the one I saw was on Ladywell Road, so looks like 3 have been done in Lewisham at least!
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